RESEARCH TRIANGLE PARK, NC – Sept. 30, 2015: Around the world, Lenovo (HKSE: 992) (ADR: LNVGY) is telling the story of its most recognizable consumer products – YOGA convertibles, tabletop PCs and tablets – in a new marketing campaign, dubbed #Goodweird. Appropriately named, #Goodweird illustrates how YOGA products embrace unexpected design and functionality – design that’s arguably weird, but in a good way because of the amazing things these products enable people to do.
#Goodweird, By Design
For example, YOGA convertible hinges consist of more than 800 parts, easily outnumbering parts in the rest of the product. The hinge remains key to YOGA’s signature four modes: laptop, tent, stand and tablet. People loved these new ways to use a PC, and thus created demand for this new device category. On the Horizon tabletop PC, you can turn family board games night into interactive, digital gaming sessions thanks to its giant screen – the size of a coffee table. And with YOGA tablet, you can project a movie on your wall, enjoy deep base from the subwoofer and even hang it on a bathroom hook for convenient entertainment that goes anywhere you do. All of these products change the way we use technology: they’re weird, but they’re #Goodweird. ‘
We designed our marketing program to be as flexible as our products with a 360° integrated campaign featuring work from a team of creative agencies:
“We’ve fundamentally changed the way we think about defining the Lenovo brand, from the tools we use like crowdsourcing and social media to how we get things done with our balanced 360° agency model”, said Quinn O’Brien, Lenovo Vice President, Global Brand Strategy, Content & Design, Lenovo.” “The #Goodweird campaign really brings all of these forces to life in a clever and engaging way that’s genuine to the purpose of our products.”
Lenovo (HKSE: 992) (ADR: LNVGY) is a $46 billion global Fortune 500 company and a leader in providing innovative consumer, commercial, and enterprise technology. Our portfolio of high-quality, secure products and services covers PCs (including the legendary Think and multimode YOGA brands), workstations, servers, storage, smart TVs and a family of mobile products like smartphones (including the Moto brand), tablets and apps. Join us on LinkedIn, follow us on Facebook or Twitter (@Lenovo) or visit us at www.lenovo.com.
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