Spring Clean your Business
Spring Clean your Business
What’s synonymous with Spring? Spring cleaning of course. As a self-professed organization freak I do love a good spring cleaning. I may be a tad OCD but that’s a whole other blog post. When it comes to your business take advantage of the same tools and philosophies as you would if you were decluttering your home. You can pump new life into your organization by transferring this springtime routine to the office. Whether it’s dust, junk mail or clutter, it’s good to take some time and get rid of it all. Then you can start fresh and clean. Ah, music to my OCD ears.
Here’s a few ways to get started.
Get rid of stacks. File them, toss them, delegate them. Do something with them, but just get rid of them. We live in a digital age. Why do you have paper stacks anyway? The cloud is the new filing cabinet. Not only will you free up physical space but your information will be more secure and accessible.
Refresh your office. Could your office be more appealing to not only customers but your employees with a new look? Even just updating the wall color, adding plants or hanging artwork can brighten up a space. You spend over 40 hours a week there, make it a pleasant space for you as well as visitors.
Have EVERYONE go through their “stuff”. If you’re not using it pitch it, recycle it or donate it. Do you have old hardware sitting in your warehouse? Recycle it, or better yet is there a local charity that could use it? Do you have empty cubicles crammed full of junk? Pitch it. It’s amazing how getting rid of things you don’t use or need improves your mindset and gets you motivated.
Clean out your inbox. In my humble opinion this is my forte. My email is a masterpiece of organization. I use categories, filters and labels like nobody’s business. Use these tools to make your work day easier and more efficient. There are great tutorials online to help. Be aware that you can’t go immediately from zero to sixty. Take 20 minutes at the end of your day to sort your emails into appropriate folders. Once you have a “clean” inbox and have your folders set up, move on to using categories and rules. Manage your inbox based upon that structure.
Clean up your website and social media. Take stock of your online presence and remove the clutter. Your website is probably the first contact customers have with your business, so it must represent you well. Try to look at it through customers’ eyes. Is it easy to navigate, with a clean layout? Can they easily find information? Are recent shifts in your target markets, services or triumphs on display? Few things discourage online customers more than a confusing website. And what about your Facebook, Twitter, LinkedIn and other sites? Are they direct, compelling and accurately reflect you? Check your links, too — all your links, on your main site and in emails, newsletters and other marketing material.
Spring cleaning does take some time and effort but it’s so worth it. Getting organized and cutting the clutter can really help your business thrive and rejuvenate everyone.
Need help? Email me or give me a call – 319-866-9684
Angelique Kramer – Sales Support & Marketing Manager